ESL Podcast 208 все тексты (слова) песен, переводы, видео, клипы
- Corporate Image
Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.
Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.
Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.
Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.